What We Got Wrong About Financial Reporting at First
When we started SynexIntel three years ago, we thought automation meant replacing people. Turns out, it's about giving them better tools. Our first client in Busan taught us that—their finance team didn't want to stop thinking about the numbers, they just wanted to stop wrestling with spreadsheets that broke every month.
The real challenge isn't setting up the software. It's understanding how each company actually works. A retail business and a logistics company both need cash flow reports, but they need them structured completely differently. That took us longer to figure out than we'd like to admit.
Siena Valtonen
Head of Client Solutions